By doing the hard work of crafting compelling images that tell an impactful story, a story that can be executed with a minimum of production resources, you win the day.
This is our core mission.
Motionroad is still thriving after a decade. A decade during which our industry was turned upside down like so many others. Competition is fiercer than ever. Budgets continue to shrink while client expectations grow. Technology and software is ever-changing. The speed of change is daunting. But one thing remains constant: talented, competent, dependable, pleasant people are still hard to find.
My name is Michael Rand. Long before I started Motionroad, I was a writer, producer, and editor in high-tech, dot-com, and retail, earning my pay by thinking creatively and strategically about achieving business objectives through the impactful marriage of image and word. The tools may have changed but the game remains the same: finding a unique and creative approach that can be executed with a minimum of resources.
When you hire Motionroad, you get me. Your budget might allow for one of our small, handpicked teams, or it might allow for only a single filmmaker, someone who writes, shoots, and edits the entire project. The latter option, the lone-wolf filmmaker, is fast becoming the option for many small companies that need professional production value on a small budget. I am often hired in that lone-wolf role and I relish it. Give me a shout.
I'll find an approach that works for you.
That's just how we like to roll.
Minimize production costs. Maximize production value.
We don't employ in-house crew because it doesn't yield better results and increases costs. We prefer a more responsive, nimbler model, one that keeps things fresh, impactful, and tailored for almost any budget. Our mantra: strength of concept, simplicity of execution.
A deep roster of talented, freelance filmmakers.
High-end production equipment is ubiquitous. Talented filmmakers, however, are still hard to find. We have built ongoing relationships with experienced, savvy professionals in every filmmaking discipline. And we carefully handpick a small team specifically for your project.
Small team or Lone wolf? We'll work with your budget.
By putting the best technology in the hands of a few, talented people, we can go far. We often produce outstanding work with a crew of just two or three (such as the project for Brookstone's premier massage chair in the opposing photograph). Not every project allows for such a lean production approach, but there are many that do. And you can always go the lone-wolf route and hire Michael to handle your entire project, he loves working that way.
